Analysis of Tyrells Potatio Chips business

Analysis of Tyrells Potatio Chips business The team of the Tyrrell potato chips is very passionate about growing potatoes and turning them into delicious chips. Having travelled the world in the last nineties in search of the perfect potato chips production method and equipments. Therefore later on the equipment and methods were brought to Tyrrell’s court farm and launched a product that would be Britain’s best loved â€Å"premium† snack product. The main objective of the Tyrrell’s potato chips was to get closer to the customers. Therefore as a result Tyrrell potato chips developed a more sophisticated chip. He mainly cut the potatoes thicker so that it retained more potato flavor. Due to this the final product was very different from other products and therefore the customers were happy to pay a premium price for a superior quality and a better tasting product. Since the launch of Tyrrell potato chips in 2002, it has built over 4000 customers. They include independent retail customers and many pr estigious food retailers. Therefore Will Chase continues to evolve his dream and remain devoted to develop the Tyrrell’s brand using his Herefordshire farm. What advice would you offer Will Chase, the owner of â€Å"Tyrrell’s chips†, as to how to develop and grow its customer base amongst customers from higher social grades, without either changing or losing the perception of its product coming from a Herefordshire farmer. With reference to: http://en.wikipedia.org/wiki/Customer_base 2010 11:30am customer base is defined as: The customer base is the group of customer and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of consumer spending. In many cases, the customer base is considered the business’s target market, where customer behaviors are well understood through market research or past experience. All act ions the company takes would be through consideration of its customer base. Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies Businesses in war zones may temporarily expand their customer base to include military personnel, but ongoing violence can drive away a local customer base. The advice offered by me to Will Chase will be based on three main points i.e.: Maintaining company’s image Customer relationship management (CRM) Emphasis on core benefits of unique selling proposition (USP) Maintaining company’s image means that whatever action is taken by the members of the company it should make sure it gives a rise to the company’s name and not a fall. The company’s image can be maintained by considering the 4p’s of marketing, the 4p’s of marketing are as follows: product, price, place and promotion. Customer relationship management (CRM) is the overal l process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. Unique selling proposition (USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an. object that differentiates it from similar objects

Foster Youth and why they are not succeeding in their Education- Research Paper

Foster Youth and why they are not succeeding in their Education- - Research Paper Example For practically all young individuals, the finale of adolescent life means becoming a part of the employment world, vocational preparation, or post-secondary education. But many are neither in school nor at work, especially among foster youth. A large number of children presently in foster care in the United States are among the highly vulnerable youth in the country (Whiting, 2000). Studies reveal that adults who were previously foster children are more prone to experience low quality of life compared to the mainstream population (Staub & Meighan, n.d.). Thus foster youth are more at-risk of becoming involved in criminal activities, homeless, or reliant on welfare services (Courtney et al., 2010). This paper analyzes the academic performance of youth in foster care and the causes of the observed low educational attainment of these foster youth. Human capital is obviously necessary for success during the passage toward adulthood, yet researchers on previous foster youth discover low academic performance and that they perform poorly in comparison to the general population. Besides proving that previous foster youth have a lower level of educational achievement, most researchers report that they are less able to finish high school or pass the General Education Development (GED) exam (Zeitlin, Weinberg, & Kimm, 2004). Foster youth confront numerous difficulties or challenges throughout their lives. There are an approximated 500,000 foster care children in the U.S. (Finkelstein, Wamsley, & Miranda, 2002, 1). A large number of them have experienced maltreatment and other ordeals both prior to and after they were transferred to foster care, and numerous have particular social, emotional, and medical needs. However, of all the problems foster youth encounter, poor academic performance could have the most severe impact on their liv es. For youth in long-term foster care, a serious problem is the tough transition from

Injuries and losses during the 2012 Olympics Essay

Injuries and losses during the 2012 Olympics - Essay Example This essay discusses that since the Olympic site has been opened to visitors and athletes for ticket sales and athletes’ training, the persons at the site are presumed to be lawful visitors to the site. As a result the rights of the various athletes and visitors at the site, and the duty toward the safety of those lawfully at the site are covered by the Occupiers’ Liability Act 1957. By virtue of Section 2(1) of the 1957 Act, occupiers owe a â€Å"common duty of care to all his visitors† unless that duty is restricted or waived â€Å"by agreement or otherwise†. To this end it is first necessary to identify who is the occupier or occupiers of the Olympic site and thus who would be the possible defendants in a claim by the possible plaintiffs. An occupier is any person or official body or agent with control of the premises in question. It was also held in Wheat v E Lacon & Co. Ltd that it is possible for there to be more than a single occupier of a given pro perty. Thus an employee in sufficient control of the premises can be an occupier together with an employer and an owner. Moreover, the owner need not be present to incur liability for damages to a lawful visitor. Based on the definition of occupier, it would appear that liability is shared jointly and severally between the various ticket vendors, the employees operating the various facilities and the owners of the Olympic site. The extent of the duty of care is described by Section 2(2) of the 1957 Act. The duty is a duty to take reasonable precautions to render the premises â€Å"reasonably safe† for visitors who are lawfully on the premises.7 The duty is generally discharged by posting conspicuous warnings of any pending or possible dangers to the safety of visitors lawfully on the premises.8 A mere warning that an event on the premises is dangerous would be sufficient to discharge the statutory duty of care.9 However, there appears to be no warning signs posted and as a re sult, Peter’s injury is indefensible on the grounds that the various occupiers did not take precautions to warn the possible plaintiffs of the dangers associated with the use of the Olympic site. Some precautions were taken with respect to barricading the ticket queues, but those barricades ultimately collapsed so that the question is whether or not those precautions were sufficient to safeguard against the incident of collapse and the resulting injuries suffered by various visitors queuing up to purchase tickets. Therefore while barricading the ticket queues may have been a sufficient precaution or warning of the dangers of the crowds, the main question is whether or not the warning or precaution was sufficient to discharge the statutory duty of care.10 It would appear that the precautionary measures taken by the police were insufficient to safeguard against the risk of harm attending the large crowds queuing up for the purchase of tickets. Remoteness of Damages Causation wo uld be established by virtue of the fact that the occupiers of the Olympic site had a statutory duty to ensure that the safety of the visitors were provided for or that sufficient warning was provided to permit the visitors to remain safe. As established above, failure to discharge the statutory duty will amount to actionable negligence. However, if the defendants can demonstrate that damages sustained were not a

Cubans in Miami Research Paper Example | Topics and Well Written Essays - 1250 words

Cubans in Miami - Research Paper Example In addition to this, the Cuban community is characterized by the low fertility levels due to their demographic structure. The reasons for their high social and economic status are first and foremost that women are in income generation activities more than the men. In addition, the Cuban was characterized by the presence of a strong ethnic closed society. Finally, the Cuban society was involved with post-revolutionary activities which helped them to fight for better living standards. The Cuban people are to have a strong cultural system. However, due to the differences and the way of life in the United of America, they have adjusted their values and beliefs and they have been to the American society. Several studies have suggested that about 1 million of the American population are of Cuban origin. More accurate data from the United States Bureau of Census conducted at about 1980 revealed that about 803,226 of the American population were associated with the Cuban descent, and this number of Cuban origin people is to have increased over the years (Lisandro129). The immigration of Cubans to America has always been linked to economic situations and political events on the island. Before the American government helped in ending the Spanish rule on the island in 1899, the northern Cuban neighbor had played a considerable role in Cuba’s economic and political issues. As the involvement of the US government intensified during the 19th and 20th centuries, the United States of America had become a preferred place of settlement for Cuban emigrants who have succeeded to get powerful positions in the financial, intellectual and political landscapes in the United States (L. Glenn 31). As statistics depict, the number of Cuban immigrants before 1885 was relatively low. However, about five years later, the number of Cuban immigrants to United States of America has more than tripled. New heights of immigration of Cubans were reached between 1897 and 1910 which is a

Strengths and Weaknesses of Internal and External Recruitment Essay

Strengths and Weaknesses of Internal and External Recruitment - Essay Example This essay describes today’s dynamic companies needs to adapt swiftly to the changing environment. Often the human resources department is required to fill vast number of jobs as the company develops new markets and pursues new strategies. New positions tend to require specialized skill sets while new management philosophies look for softer skills such as interpersonal skills. To complicate the matter further, today’s employees are more likely to change jobs, due to the availability of myriad opportunities. The researcher focuses on describing of the process of th human resources department that must define the job requirements, advertise the position, sort though the applicants and choose the best candidates effectively and efficiently. The most successful recruitment depends on the amount of preparation before the actual process. There are many ways to attract a pool of suitable applicants that are described in the essay. The method chosen depends on the time and reso urces the organisation can afford and the nature of the business. This can be accomplished by weighing the knowledge level, skills etc. of the required candidate to fill the job, how much training he will require, and how much value add the candidate would bring to the table. Investing the time and resources in getting a successful recruit represents sound business practice. Above all, the researcher states that being an employer of choice is a reputation that recruiters need to build within their industries and that is a powerful tool in attracting top talent.

Human Computer Interaction Essay Example | Topics and Well Written Essays - 750 words - 1

Human Computer Interaction - Essay Example HCI has evolved as a concept that facilitates taking into consideration the different needs of the users. The users can effectively interact with the computer systems through a platform that is known to be HCI. However the importance of HCI is widespread and encompasses wide array of elements. The first improvement of the concept is that it helps to gain market share. In general context individuals always prefer to use only those items that have higher usability. For instance it can be supported by an example of Google, this search engine is world famous and has largest market share across the globe (Deustsch, 2013).The reason behind this is the search engine has higher efficiency and can be easily used by individuals. HCI is even important as it helps to improve productivity. For instance such an interaction helps employees working in a firm to perform better and faster. The Intranet facilities help in increasing the overall efficiency of employees (Pulz, 2013).The importance of HCI can also be witnessed in the form of lowering support costs. If a product cannot be used properly then enormous calls are made by customers to customer service department. However the higher usability rate due to HCI helps in reducing these forms of cost that is associated with support services. HCI even helps in reducing the development costs as it avoid such features that are complex and cannot be used easily by the users. Speech recognition is considered to be an effective tool for HCI or Human Computer Interaction. Speech recognition is one of the fields of computer science that is associated with designing such a structure which helps in recognizing words that are spoken. It is such an application that enables a computer to clearly identify those words that are spoken by a person either through a telephone or microphone (Brodkin, 2012).Speech recognition can also be classified as a process that converts acoustic signal coming from a telephone or microphone to a group of

Horoscopes and Astrology Essay Example for Free

Horoscopes and Astrology Essay Horoscopes are charts created by astrologers. A definition of a horoscope is: the illustration of the position of the sun, moon, and planets from a given location on earth, usually at birth. Which simply means, where everything in the universe was in relation to everything else when you were born. People have been finding their horoscopes for a long time now, its nothing new. The earliest known horoscope was from 409 B.C. where it started to spread in the East with the conquerors of the Roman Empire. From there, it started spreading all the way across to Western Europe, where it was almost considered a science itself by all learned people. Everyone has an astrological sign. There are 12 in all. They are called the signs of the zodiac. The 12 signs are called : Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, and Pisces. Each sign represents a set of human characteristics. They deal with certain area of a persons life, such as marriage, health, work, travel, and death. Astrologers believe that the position of the objects in the sky when you were born and their movements reflect the persons character and destiny. The horoscope also is divided into 12 houses. Unlike the zodiacal signs, which represent the annual cycle of the sun, the house represent the 24 hours of a day of the Earths daily rotation. Astrologers make predictions by studying the position of the objects with all of the 12 signs and of the 12 houses. You might see your horoscope in the newspaper today. Its based on the signs of the zodiac I mentioned, and where the Sun was located when you were born. It implies that all people born under the same sign anywhere in the world at any time share common characteristics. Today, even though only a small percentage of people believe in it, books and  columns on astrology rate higher than ever no one can say why! I think curiosity has a big effect on the overall popularity of astrology and horoscopes. Horoscopes are illustrated by circles, called the ecliptic. Its the way the earth orbits around the sun in a year. Every planet (including the sun and moon) has a sign, depending on where the planet is on the ecliptic when the horoscope was made to be for. The astrology that horoscopes are based on are criticised and questioned often, and although many scientists disagree with the science involved in getting your horoscope, millions of people continue to believe or practice it.